The Serious Games Summit focuses on the growing application of videogames and videogame technologies for purposes outside of commercial entertainment. This includes projects using game resources or games for training, health, education, national defense, science, advertising, and general productivity. Each year the summit gathers leading projects, researchers, and sponsors of serious game projects to look at and discuss the continued emergence and growth of the space. This year marks the 7th iteration of the Serious Games Summit @ GDC. In 2010 the focus of the summit is on rethinking the conventional wisdom of the space and especially exploring the growing overlap of serious games with commercial entertainment in areas such as exercise, personal improvement, technology licensing, and more.