We are pleased to announce that the second International Choice Modelling Conference (ICMC) will be held in Yorkshire from 4 July to 6 July 2011. The conference will once again bring together academics and practitioners from the many areas in which choice modelling is a key technique. Alongside a number of plenary presentations and workshops, the conference programme will consist of presentations based around peer reviewed papers. A limited number of parallel streams will be used, with a minimum of 30 minutes per presentation. Registration fees will be announced in due course, and we once again anticipate offering substantial discounts to speaking delegates. The conference will again be organised by the Institute for Transport Studies (ITS) at the University of Leeds. The host of the Third International Choice Modelling Conference, to be held in 2014, will be announced during the 2011 conference.